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What makes Mattel such a good toy company?
Mattel already has a long catalog list of toys and it has been a long-standing market leader who has strong brand equity for children and their parent. In addition the conventional toys, the firm has to accelerate the process on making a strong presence in the video and Internet games.
What's the best marketing strategy for Mattel products?
Mattel should take the time and study the most appropriate marketing channels to ensure acceptance of its products. Follow consistent promotion strategy and try to tap into all income level groups. Product endorsement through celebrities and famous people will help building a brand equity and affiliation.
What are the challenges that Mattel is facing?
Some of the challenges that Mattel is facing relate to the customers and the customer cultural factors. In Mattel’s case the customers are 2 different subclasses – children and their parents. The product mix has to be sufficient and adequate to the needs and the wishes to customers all over the globe.
What should Mattel do on the international front?
On the international front Mattel should apply the phase approach when introducing product. Target a group of countries that have similar demographics and similar interests. Mattel should take the time and study the most appropriate marketing channels to ensure acceptance of its products.
Last Update: Oct 2021
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